Over 70 years of combined B2B media publishing and digital marketing experience

What makes us unique is our background. Our team comes from the world of B2B media and marketing. We combine our scientific understanding with over 40 years of experience in dealing with editorial contacts, commercial representatives and face-to-face events.

Combine this with our agency, digital and inbound marketing capability, and we can provide our clients with the appropriate solution for their marketing problem, with experience of doing so specifically within the pharmaceutical and life sciences industry.


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Chris Lawson

Director & Co-Founder

Chris has over 12 years publishing experience working for some of the world’s largest media suppliers including Haymarket Publishing, Reed Business Information (RBI) and UBM. Chris has spent a number of years working in science industries and was most recently publisher for Pharmaceutical Technology Europe. Over the years he’s amassed experience and knowledge into what works and what doesn't in technical B2B marketing, keeping ahead of the curve when it comes to modern, innovative marketing methodology.

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Gareth Pickering

Director & Co-Founder

Gareth has worked for over 20 years in B2B publishing across global organisations such as UBM, Reed Elsevier and Advanstar as well as small independent niche publishers such as Rapid News.  Gareth specialised on the medical device, medtech, analytical chemistry and chromatography titles. He launched the Medical Plastics News magazine in 2012. He has worked on many integrated multi-channel global advertising campaigns across the life science channels including pharmaceutical, biopharmaceutical, performance materials, cosmetics, food, and the analytical chemistry verticals. He has a deep understanding of these media landscapes and has experience with both the strategy and the implementation of highly complex and niche B2B media programmes at the highest levels. Gareth co-founded Orientation Marketing with Chris Lawson in 2015.

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Anne Lawson

Account Director

Anne has over ten years of senior account management experience from previous employers including Thomson Reuters and Clarivate Analytics. Anne worked at Thomson Reuters for over 13 years, looking after a wide range of customers ranging from international pharmaceutical and other companies to financial institutions and government organizations. Anne also worked more recently at Clarivate Analytics, gaining experience in the fast-moving life sciences space, looking after a portfolio of scientific research departments within European universities. Anne has BA and MA degrees from the University of Jyv?skyl? in Finland, including studies at Julius Maximilian University in Würzburg, Germany, as well as Higher National Diploma in Business and Finance from London Metropolitan University. In addition to English, Anne also speaks Finnish, German and Swedish.

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LAUREN MURRAY

Account MANAGER

Lauren has over 13 years’ experience in media publishing and marketing. Lauren started her career with Hearst UK and managed the retail marketing strategy for the Health and Weeklies portfolios including brands such as Men’s Health, Women’s Health and Best magazine. Most recently, Lauren has worked for craft publisher managing the circulation and retail marketing strategies for 13 craft brands across 4 territories including US and Australia. Lauren has a BA degree in Marketing from Lancaster University and Digital Marketing certificate from the Institute of Direct Marketing. She brings her marketing and account management experience within publishing to the agency to help with client objectives. A strategist at heart, Lauren loves working with clients to build successful media plans and prides herself on her strong planning ability, client management skills and brings a wealth of experience with her to the agency to achieve this.

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Gareth Roberts

Campaigns & Marketing Manager

Gareth has held various marketing positions over 10 years across technology organisations, B2B consultancies and digital agencies. He has experience in content creation, email marketing, social media, PR and inbound marketing on a strategic and tactical level. He holds SharpSpring and HubSpot awards, including the Inbound and HubSpot Marketing Software certifications and is a member of the Chartered Institute of Marketing. He brings his experience to help with client content, inbound and digital marketing needs to build audiences and generate marketing and sales leads.

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Lauren Jones

Client support executive

Lauren has just completed a Level 3 Digital Marketer Apprenticeship and has now progressed to a client support role. Lauren has experience in coding, web design, software marketing, social media and digital analytics. She holds a Level 3 extended diploma in IT, is certified with marketing automation and SharpSpring and Advanced Google Analytics. Lauren works across all our client base and provides support with content planning, advert booking, email marketing, and day-to-day account management.

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Kevin McCarthy

Partner

Kevin runs Orientation Marketing’s sister agency, Bio-Atomic, in North America. He is a PhD who started his role in the lab before working his way to be global marketing head at an international CMO. He has over 15 years pharmaceutical services industry experience and specialises in strategic business functions that identify, connect and sign new business in a technical industries. Pharmaceutical and life science organisations can benefit from his insight and relevant understanding of a CMO’s marketing needs.

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Lynda Kendall

Partner, Graphic Designer

Lynda is a graphic designer with over 20 years experience working in varying sectors, including arts and heritage, education, IT, life science and pharma. She has a vast knowledge in all aspects of design, from creating artwork for large format convention stands or billboards, leaflets, reports, infographics, merchandise, brochures, branding and digital advertising to dealing with print quotes and suppliers. Her clients have included Greater Manchester Combined Authority, Royal Exchange Theatre, NCC Group, Manchester International Festival, Salford City Council, HOME, The Whitworth, The Lowry and BBC Philharmonic, and she also works on the design output for Orientation Marketing’s clients.


 
 
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