Scientific and technical content marketing strategy and creation
Let our experience in the sector shape content that gets read.
Quality content is at the heart of all the campaigns we manage. If you don’t have the content already created for your campaign, we can commission it for you via our experienced sector-specific copywriters with vast amounts of experience within the industries we serve.
Whether it’s content for inbound marketing, lead generation, press releases or thought-leadership, we will ensure that the content created will be seen by the people you are trying to reach in the pharmaceutical, technical and life sciences sectors. More importantly, it will be content that makes an impression.
Content Marketing services
Thought leadership Content
Thought leadership content - in the form of blog posts, technical discussions, whitepapers, Q&As, e-books - provides tremendous value for B2B organisations, namely brand positioning and lead generation. We’ll work with you to promote your products via thought leadership initiatives, creating the right content, for the right channels, for your audiences.
Press releases & News content
Make your press releases and news articles stand out. We have access to a range of technical and scientific writers, many of them originally from the publications we advertise in, to ensure that any press release we commission is of the highest standard and suitable for its audiences. We’ll support the writing of the article as well as distribute the release amongst the appropriate media for maximum exposure.
In the sectors we operate within, technical content is essential. From technical features to product/vendor comparisons and case studies to application notes, you cannot sell your products without them. We’ll work with you to understand what technical content you require for your products to instil trust in your target audience and subsequently help generate leads for those products.
Email and social content
There are daily opportunities for science organisations to publish content on social media and email channels, but sometimes these opportunities fall by the wayside. We use a number of approaches designed to maximise a client’s message and campaign and create content for supporting channels, such as LinkedIn or Twitter, that ensures the campaign message gets maximum exposure.
Speak to us about your content marketing
Let’s discuss your current content and objectives to help improve your results.